Club3000 Bingo
WEB DESIGN | BRANDING | UX | SOCIAL
Club 3000 Bingo
WEB DESIGN | BRANDING | UX | SOCIAL
Out of this world bingo.
Club 3000 is one of the largest gaming companies in the UK. They have around 15 halls spread across the country as well as an online gaming platform. This project included several deliverables - a complete rebranding, new website, a video and social campaign.
CLIENT Club3000 Bingo
ROLE Digital Designer
AGENCY Fiora
YEAR 2017
UX
Analysis of the old site helped us to figure out the main pain-points of the user journey. The results became the basis of a new sitemap. Wireframes with modular design approach were then produced for more than 30 pages.
Style guide
One of the main challenges was that the client wanted to keep the existing logotype. The process had to mix the existing brand with additional new elements to it, which established a new look and feel.
UI
Applying the brand style to the user interface and creating a suite of unique and recognisable iconography for the site, inspiring ease of navigation for users.
Website Design
Refining the initial UI elements and designing individual components which were put together with function in mind.
Character generation and brand application
The main strapline to support Club3000’s collateral is ‘Out of this world bingo’. Club3000 are different, so different that Club3000 Bingo is literally out of this world. This stems from the space-age name (3000) and evokes something futuristic. Club3000 are ahead of the curve but a fun and playful presence in the Bingo world, not an alienating one.
Social Content
A bank of social assets was created in order to introduce the new brand and Ognib character to Club3000 audience. People started loving Ognib and this playful tone of voice helped in making social content more engaging.
Video Campaign
Brand Book
Online as well as offline touchpoints of the updated brand had to be considered. The purpose of creating Brand Book was to explain the use of brand style and to reinforce consistent application of the visual elements in all print and digital communications.
Results
Creative relaunch and well-considered UX&UI helped Club3000 stand out in the crowded world of online bingo. This project has given the brand a unique look and a bank of assets. Club3000 were in a position where they could continue their digital journey with confidence.
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